Style Journal - THE course to boost your style and raise your confidence from the leading expert on authentic French Chic Style

Style Journal Ecourse

Journal Your Way to Better Style, Confidence & Clarity

If You Want to...

✓ Finally understand your style and create outfits that feel “right” every time
✓ Re-discover the real you after years of putting yourself last
✓ Break free from style confusion, shopping mistakes and old fashion beliefs
✓ Build real confidence from the inside out
✓ Meet the woman you were always meant to be

...This Program is For You

Be The heroine of Your Style Journey

What You’ll Learn (And Why It Changes Everything)

Journaling is the missing link in most women’s style transformations.

It’s where the clarity, breakthroughs, and confidence happen.
Inside this course, you’ll learn how to journal your way into a better wardrobe, better decisions, and a better version of yourself. Once you start, your life and your style will not stay the same.

✓ The real benefits of style journaling and why it works
✓ How to choose a journal that fits your personality
✓ The exact journaling method that unlocks clarity fast
✓ How to pinpoint your current style and what’s blocking it
✓ How to uncover the real you—the woman who’s been hidden for years
✓ What to journal before shopping (this alone stops 90% of mistakes)
✓ How journaling makes your closet easier, shopping smarter, and your style clearer
✓ How to journal through your inner transformation so it lasts
✓ How to accept the new you and step confidently into your next chapter

This is pure gold. It changes your style, your mindset, and your life.

Discover Your Hidden Self

My Name's Marie-Anne Lecoeur

Born and raised in France, I grew up surrounded by naturally elegant women. Their philosophy shaped my French Chic approach: simplicity, refinement, authenticity.

I’ve helped thousands of women over 50 rebuild their confidence and elevate their style. The Style Journal course is one of the most transformative tools I teach—because it helps you uncover your truth, not copy someone else’s style.

The Style Journal is All About You

Get Instant Access to

Style Journal Ecourse
✔ 17 Training Videos
✔ 80-Page Style Journal Guide (PDF)
✔ Course Curriculum & Training Guide
✔ 31 Days of Journaling Prompts (65 pages)

✔ BONUS: “A Style Journal For Your Style Journey” Masterclass
(Full recording included)

This program is self-paced, simple to follow, and designed for real transformation.

Why It Works
My students consistently report:
• Clearer personal style
• Better shopping decisions
• Fewer mistakes
• An organised closet they love
• Higher confidence
• Deep self-knowledge
• A renewed sense of themselves
This is the power of guided journaling.

Cost: $297
Value: Priceless!

Discover More About Yourself

Students Say

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I have followed Marie-Anne for many years; however, this was the first time I have taken one of her classes. It will not be the last! Her energy and enthusiasm is inspiring, and it was so much fun to connect with a community of women who are on the same journey. The Style Journal Ecourse is a truly worthwhile experience.

Peta Miller

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I can’t believe how much I’ve changed!
"...My top three benefits from this course have been
1) stop wasting money on clothes that are to please others
2) start saving for classic quality clothes and my kids future, and
3) stop trying so hard from the outside in, start shining from the inside out.
I would recommend this course to any girl who grew up feeling less than, not as pretty, unsure of herself...it is important to start at the truth,
Marie-Anne will take us across the finish line,
she’s there to help us emerge from our dark cluttered closets as butterflies.

Mahan Woods

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After doing this course I have more confidence in making decisions about my choices, I have learned to discern my choices more and have an idea of what is missing, why it's missing and what I can do next. It made me realise that I am naturally stylish but forgot myself. In the evenings I now sit and write in my journal and all sorts of things come to my mind, it's like a form of therapy that helps me get things in order. My closet is organised and I feel excited when I open the doors now. When I sit down to journal I put on some music, open the closet doors and think and write away for ages, I would not have done this without the course and Marie Anne's encouragement.

Sarah Zoe Hewitt

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I didn't care for many of the clothes that hung in my closet
"I remember the day I began your style journaling e course...
March 2, 2020... today is May 18th, 2020.
The WHY question has helped me to realize why I didn't care for many of the clothes that hung in my closet. They did not suit my body type, my coloring, or my lifestyle.
With careful editing my closet is now a great help to me. I love everything I put on....
and my list...well, I am still learning about what I want on that list but each day
I become more sure of what to purchase.
So, ladies if you haven't taken Marie-Anne's journaling course,
please consider doing so, it is such a fun journey.

Linda Wescott

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You too can feel the warmth and encouragement
"A style journal is probably the main tool for all these other classes. It’s too easy to passively look at images online, in print or in person and not incorporate any ideas into one’s actual style. I often see something I find attractive and forget about it soon after. That’s why I decided to take this course, to be a bit more experimental and take photos of my own outfit attempts and journal my hits and misses for future reference...
If you take this course, you too can feel the warmth and encouragement Marie-Anne conveys to her students as you work your way through the modules. She’s funny yet serious, but also accepting and someone who will encourage you to improve while not being overly judgemental.

Lisa Sinervo

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I loved this course.
I never thought about starting a style journal and it has really been such a great journey.
I am becoming a better shopper because I am thinking out each idea
and planning my wardrobe as I go.
It is a great course!

Sheila Rachal

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Style Journal Opened a Whole New Perspective
"I've already written more than fifty pages in my style journal in less than three weeks, and that was before I finished skimming the Style Journal ecourse this morning. I watched all the videos, but skimmed the pdfs. I will go back through it, using the prompts I might not have actually already accidentally incorporated in the journal.
I have been an impatient person for results at other points in my life, but this has brought it home even more to me (I have gotten a little better in recent years) that one needs to put in the time and the work, and reflection, to make a metamorphosis. Although I seem to have no problem with thinking of things to write in my journal, I will come back regularly to this course to flesh out my writing with your encouragement, tips, and prompts that have been provided.
I've already seen improvement in how much more selective I am now with my shopping. Merci beaucoup!

Shawn Jamehdor

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Wonderful! I learned so much and am inspired to start journaling.

Linda O’Brien

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Marie-Anne Lecoeur gives some great tips on keeping a style journal.
It will be very easy to refer to it once in a while as one's journey with style progresses.
I highly recommend this comprehensive course.

Carole Young

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My New BFF
My new BFF. I’ve been following MAL for about 4 months now, and learned and done so much already. Although I started keeping a little journal as she suggested, I tried this course to benefit even more. I did another pass through my closet with this course and saw that I had some “delayed downsizing” still to tackle. I did quite a trip down memory lane by journaling about my early days of special shopping trips to “The City”, and then to compare that to my new reality of anytime, anywhere, everything available and possible at any time shopping. Those good old days were so fun and exciting…. Trying to get that back again!

Kathy Lindsey

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I am a woman over the age of 65. I decided after months of the ongoing pandemic that I needed to uplift my own spirits. I needed to get out of the rut I was in. I was eating and drinking too much and I had stopped exercising for the most part. I was also tired of being overly self-critical and judgmental. I had to fix up my life! So, I went on a healthy diet with the assistance of an online course. Over the course of 6 months, I lost 22 pounds. I have kept the weight off and I have learned to love my new eating style. I went on vacation to France and Italy for 5 weeks, ate and drank to my heart's content, and when I got back home, I went right back on my eating plan and continued to drop weight. I then had a very stylish good friend help me clean out my closet with her honest commentary as well as the words of advice from you, Marie-Anne! I reorganized my closet and decided to give away or sell MANY items of clothing that I had kept for years (I am too embarrassed to say how long!). I felt liberated getting rid of clothes, shoes and purses which were no longer in style and certainly not the style to which I now aspired. I gifted my young niece many items of jewelry which I no longer wore -- this made us both very happy. I had purchased your Style Journal and started keeping notes; I wrote up ideas for outfits from my newly reorganized closet; I watched videos from a number of stylists; I kept a food journal; I started cycling again!
The lifestyle advice that you provide, Marie-Anne, is timeless and works! Your advice and counsel is classic. Thank you for helping me on my journey to become the person I want to be.

Joanne Ratinoff

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I loved the why questions you gave us.... I am beginning today to keep my style journal!

Deborah Akridge

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The style journal course was a game changer for me! As I worked through the class, I learned so much about myself, my style, my shopping habits, etc. because of the penetrating questions Marie-Anne invites us to ask ourselves and write about in our style journals. The videos were fabulous, especially the one about over-shopping. A+ course, I highly recommend it.

Joan Reynolds

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Marie-Anne hits the nail on the head with her explanation of the benefits of journaling, and how it goes way beyond understanding personal style. I appreciate the prompts she gives for starting to journal and the exercises to implement what we learn in this course.

Sherrie Begay

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Style journaling following Marie-Anne Lecoeur's guidance is truly transformative in giving you self-awareness, insights, a path to improvement, and the next step after a course about understanding one's body type.

Zaiga Reinfelde

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Ready to Begin Your Style Journey?

FAQs

I don't want to put in any effort and will probably not write anything in my Journal.
Should I enrol?

My students are serious about their studies and changing their lives forever, this is why they are reaping the best results. If you don't wish to devote a few minutes of your day to learn more about yourself, record your style journey and embrace the transformation that will follow, then my short and long answer is: Please save your time, don't enrol.

What if this ecourse is not for me? Will I get my money back?

If you find that this ecourse is not for you, all you need to do is to tell me the reason why within thirty (30) days.

I CAN'T AFFORD IT

I fully understand. You have many calls on your hard earned cash.
However, 87% of people taking my courses tell me that the course they took paid for itself very quickly - in some cases as soon as their very next style purchase. And for those in the 13% it turned out that they had not yet applied the principles in the course.
And it is no different for people on this Style Journal Course. Once you start, you will be amazed by the changes in your life. Students write to tell me of the amazing opportunities that open up to them as a result of the increased confidence they get through journaling: promotions, better conditions, better relationships. This isn't just about your style. You see, by continuing to make the same lifestyle choices you will continue to get the same results. Nothing changes. Journaling breaks the habits you have unconsciously created in your life: this leads to different and better choices. Choices that change you from the inside out are the most profound.
I don't want to leave you with the hackneyed expression "can you afford not to buy this course", although I believe it to be true. What I will urge you to do, is to make the best investment choice you can: invest in you.
All my students agree, it is money very well spent.

WHERE IS THIS COURSE HOSTED

The ecourse is hosted on SamCart, which is my ecourse hosting platform.
You will be asked to open an account with SamCart during the payment process, if you don't already have an account with them. You will then have your own Dashboard with all the ecourses you are enrolled in.

YOUR CART